Strategic Consulting Services

Avenue R helps clients navigate the maze of opportunities to realize new growth. We start where you are today — your customers, your revenue model, your branding, your team – and analyze the market opportunities that are available today and in the near future.

AvenueR Group works with you, as your partner, in discovering what will make the most impactful decisions for your business. We combine market, operational and financial measures with analysis to produce critical insight into how to create sustainable and actionable growth.
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How We Support Our Clients

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Finance & Analysis

Many executives struggle day to day with a lack of key information that will make a difference to the business. Our team will dive into the financials, data and decision making process to provide essential information for better decision making.  Our focus is on getting to the best data to answer critical growth questions.

  • Establish a Financial Process that offers high value,
  • Design Data Infrastructure, Reporting & Dashboards,
  • Financial Planning & Analysis / Budgeting that matches Strategy, and
  • Develop Key Performance Indexes, Monitoring tools and Contingency Plans.

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Value Analysis

Do you know what your company is worth? It is not just about revenue, it is a series of key performance indexes that make the difference in being the best of the best.  Our analysis will help you uncover your highest value potential.

  • Valuation of your Business,
  • Untapped Customer Potential,
  • Untapped Product Potential, and
  • Partnership Potential.

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Data Story

Data offers us the ability to tell a story that drives growth.  However, few of us assess the data and form a story that is authentic, intellectual and emotionally motivating. Data can tell a manager about triggers that can cause upside or downside, how customers are responding, most profitable customers, KPI’s, trends, patterns, and so much more.  Our team bridges the gap between data and your audience.

  • Review of Data Sources – Financials, Sales, Market, Operations,
  • Current Story presented by the Data,
  • Identify missing Data Elements, and
  • Alternative & Compelling ways to view the Data & the Story.

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Strategic Planning

Developing strategy is about explaining why your firm matters to your customer, leveraging your Essence and making the best choices on how to compete.

  • Develop Strategic Vision,
  • Set Measurable Objectives,
  • Craft Strategies to Achieve Objectives, and
  • Implement, Execute and continually Evaluate.

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Market Opportunity Analysis

Finding the best path involves understanding the opportunities, your companies ability to leapfrog the competition, and gaining customer support.

  • Assessment of Company Strengths & Weakness,
  • Assessment of Market Opportunity & Threats,
  • Opportunity Ranking and Recommendations,
  • Base Plan with Initial Performance Metrics, and
  • Customer Experience.

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Sustainable Success

Success is born out of doing the right things at the right time and working hard to hit the goals.  Success is also about monitoring your customer to make sure your customer is benefiting in way that they cannot get from anyone else.  Sustaining that advantage is very difficult, therefore managers must stay on top of:

  • Market dynamics & competition,
  • Product life cycle and innovation,
  • Customer Success, and
  • Metrics, levers and talent.

Implementing Strategy

Strategic Planning isn’t effective if all employees are not on board.  After years of running strategic planning in startup’s, mid-sized and large companies, we learned that if the top managers don’t take it serious, it won’t happen.  Setting up for success includes off-site events for ALL employees.

  • Executive Key Goals Workshop,
  • Step by Step Planning with Top Leaders,
  • Team Presentation Sessions,
  • Set up & Moderate Strategic Planning Events, and
  • Finalize Plan, Metrics and Action Steps.

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Essence

Essence discovery involves learning the character of the company and its indispensable qualities. We consider leadership style, operational processes, marketing communication, financial management, customer management and product offerings.

  • Assess the Company’s Character,
  • Identify Indispensable Qualities that are unique to Your Company,
  • Review the Performance of Company, and
  • Analyze Customers and Discover what is unique about them.

WHO WE ARE

Firms are Trapped in Old Ways of Doing Business

Companies are still running under the old premise that other’s methodical approach will yield success for them. Thousands of books and training programs are developed to help managers achieve key steps with a promise that if only the manager follows those steps they will succeed.  Frankly – It doesn’t work! Each manager and business owner has their own personality, motivation and drive which may not be in alignment with these old principles.

Today, we are finding it is hard to understand employees and get them to deliver what you expect.  While experience is very important, we can get stuck in a rut of our own experience and forget the #1 key of profitability is to offer a unique way for our customers to be a success. That unique way starts with your Essence.

Our highly skilled team brings together your essence, your strategic plan and your operational plan to propel you to the next level and a more sustainable success.

US STATS

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Our Team

Karen Laszlo, MBA

Karen has over 25 years strategy, finance and start-up expertise. Karen is known for transforming businesses through her keen ability to listen, discern what is critical vs “nice to have”, complex analysis and provide immediate options for moving forward. Karen is a different kind of finance professional in that she focuses on providing financial reports, strategy and plans that are actionable.  Learn More.

Professional Positions:

  • VP Financial Planning & Analysis
  • VP Corporate Development
  • VP Partnerships & Alliances
  • Founder of a Tech Start-up
  • Controller
  • University of Colorado Instructor

Achievements:

  • Finance – Managed overall strategy, vision and growth trajectory including M&A, partnerships, business development and new product development for $250 to $500 million dollar organizations and turnaround organizations resulting in 20% to 30% increase in revenue and/or profits.
  • Partnerships – Achieved 90% market coverage through strategic partnerships with GES, CAIS, MPA, ASAE, Publishers and technology players resulting in 2.5 time revenue growth in 18 months.
  • Transactions – Led buy/sale transaction for publishing and services firms creating win-win agreements.
  • Founder – Within 9 months of launch, ZisBoomBah won the grand Prize for Apps for Healthy Kids (Michelle Obama & USDA) and within 18 months gained the Common Sense Media top rating above PBS and Disney.

Blog & Testimonials

What is Strategy?

Blog, Story

Strategy is an interesting word that even the best and brightest get confused about. Some say strategy is the mission, others say the value your company offers and even others say it’s your key objectives. I found teaching Strategy at the University of Colorado more enlightening as students tend to believe it is the tactics…

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Bradford Testimonial

Testimonial

Bradford Publishing Asset Sale “Not only is Karen fun and easy to work with, she is the professional we needed to make our recent asset sale the success we hoped for. From helping draft the original proposal to participating in countless meetings, Karen’s experience was critical to closing the deal. Over the course of a…

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Free First Consultation

``It is not necessary to do extraordinary things to get extraordinary results.`` Warren Buffet

Your first consultation is the beginning of Essence Discovery.  We learn by listening to what words you say, how you say it, your focus and your passion.  Learn more about you and your company today!

Lets begin the conversation!

Reach out to us today!

We are looking forward to working with you.

Our speciality is working with start up, small and mid-size businesses that are motivated to do the right things at the right time!

Address

Broomfield, CO 80023

Business Hours

Mon – Fri …… 8 am – 5 pm
Sat, Sun …… Closed

Phone

(303) 520-3744